Young people use digital television differently than there parents do, television has been almost the same for years but in recent times it has changed a bit more. Television is now availiable on the internet as well as on regular television, lots more young people use the BBC i-player service than older people. Young people are on the internet alot so it makes more sense for them to watch television online, where as their parents have grown up with television being a push technology so most of them still treat it like that.
However in some ways young people and there parents are the same because although young people watch television on the internet they still watch regular telvision as well, also not all adults watch regular digital television because internet television provides convenience for some people with busy lives and it's easily accessable to everybody.
In conclusion young people are more confidant exploring the newer formats of television but that does not mean that parents don't use those technologies.
Thursday, 1 May 2008
Monday, 28 April 2008
Beware of the dark side-media magazine
1. Why is consumerism a concept central to this unit?
Consumerism is central because New Media Technologies can't survive without selling, the consumer is the most important thing to media institutions. Most New Media Technologies expire within 18 months according to the article, this shows the high demand for the technology. The issue of consumerism is interesting to examine because it raises discussion about whether it is a good or a bad thing.
2. How do we often "unwittingly give up our privacy"?
Everything that we look at on the internet is recorded and everything we search for tells somebody else a little more about us. It is easy to give up our privacy because of websites like myspace and facebook which allow people to tell other people all about themselves but they are also telling the computer. After it's posted anyone can access the infomation.
3. How have NMT's criminalised audiences?
NMT's can criminalise people through the use of the internet where anything can be done, on the internet people are given the ability to download anything they can find which is illegal but people still do it because it's so easy and impossible to get caught. The audience for this media is big, which means that it is almost impossible to track down criminals and even if you do catch them you can't get rid of them for good.
4. What health and enviromental issues do NMT's pose?
There have been a number of health concerns metioned by the public, the most common is the rumor that mobile phone masts can cause deaths in birds and that they can make people very sick if they are in close contact to them. The hazards of NMT's are gennerally thought to be acceptable but as the demand for NMT's grows so does the risk of health issues. We still do not know the long term effects of NMT's.
Consumerism is central because New Media Technologies can't survive without selling, the consumer is the most important thing to media institutions. Most New Media Technologies expire within 18 months according to the article, this shows the high demand for the technology. The issue of consumerism is interesting to examine because it raises discussion about whether it is a good or a bad thing.
2. How do we often "unwittingly give up our privacy"?
Everything that we look at on the internet is recorded and everything we search for tells somebody else a little more about us. It is easy to give up our privacy because of websites like myspace and facebook which allow people to tell other people all about themselves but they are also telling the computer. After it's posted anyone can access the infomation.
3. How have NMT's criminalised audiences?
NMT's can criminalise people through the use of the internet where anything can be done, on the internet people are given the ability to download anything they can find which is illegal but people still do it because it's so easy and impossible to get caught. The audience for this media is big, which means that it is almost impossible to track down criminals and even if you do catch them you can't get rid of them for good.
4. What health and enviromental issues do NMT's pose?
There have been a number of health concerns metioned by the public, the most common is the rumor that mobile phone masts can cause deaths in birds and that they can make people very sick if they are in close contact to them. The hazards of NMT's are gennerally thought to be acceptable but as the demand for NMT's grows so does the risk of health issues. We still do not know the long term effects of NMT's.
Wednesday, 23 April 2008
New Media Technology-The Facts
For the full infomation on the Wii i will gather facts from Wikipedia and anywhere else i find such as the Wii website.
Outline: The Wii menu is a 3x4 grid that contains all the channels included with the console as well as slots for future channels to be added to. The first channel is the basic game channel which plays the game inserted in to the console (these can be Wii or the older Gamecube games as the Wii is backwards compatible). The second channel is the Mii channel which allows people to create avatars of themselves or other people providing a greater level of personalisation, the Miis created in this channel are used in some games like Wii sports or the more recent Wii Fit. The third channel is a photo channel which allows people to alter there photos by inserting an SD card in to the Wii. The forth channel is the Wii shoping channel which accesses the Wii network and allows you to download games from older Nintendo consoles using Wii points, the game downloaded will take up a Wii channel slot on the main menu. The fifth and sixth channels provide worldwide coverege of the news and weather. As well as these basic channels there are also channels that can be downloaded from the Wii shopping channel such as the internet channel. Some games also come with channel attachments like Wii Fit.
Reviews: The Wii reciecved the most favroable reviews of any of the next generation consoles when previewed. Currently the Wii has one seven awards for it's system but most of these awards are for it's hardware like the Wii channels. The creator of The Sims Will Write said that "The only next gen system I've seen is the Wii – the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement. But the Wii feels like a major jump – not that the graphics are more powerful, but that it hits a completely different demographic." The Wii has also been criticised for a lack of third party support, Free Radical Design stated that the Wii hardware lacks the power necessary to run the software they have scheduled for release on other seventh generation consoles.
Pros and Cons: To break down the Wii in to an easy to understand console i will lst the pros and cons that people have commented on.
Pros-The Wii is the most inuative next generation console due to it's motion controls, the worldwide success of Wii has shown game developers that it is not enough to release the same game with slightly better graphics every few years, the Wii is more physically demanding than other consoles and it appeals to a completely different demographic of people opening up the games market.
Cons-There is a lack of third party support for games with high quality graphics, the sound system used in the controllers is weaker than it should be, online connectivity is unintuitive so far and some developers failed to take the Wii seriously upon it's release producing some low quality release games.
Statistics: It is clear from the sales statistics that the problems of the Wii critics are not strongly supported by the consumers. The Wii now dominates the UK games market having 41.6% of console sales, in europe it has sold around 3 million console by the end of last year. In England the Wii was under shiped when it first arrived as it sold out in it's first day leading to high internet prices because there was still huge demand for the console. The Wii has currently sold over 20.13 million sales worldwide as of the end of december last year. As of september last year the Wii became the most popular of all next generation consoles according to the Financial Times.
Outline: The Wii menu is a 3x4 grid that contains all the channels included with the console as well as slots for future channels to be added to. The first channel is the basic game channel which plays the game inserted in to the console (these can be Wii or the older Gamecube games as the Wii is backwards compatible). The second channel is the Mii channel which allows people to create avatars of themselves or other people providing a greater level of personalisation, the Miis created in this channel are used in some games like Wii sports or the more recent Wii Fit. The third channel is a photo channel which allows people to alter there photos by inserting an SD card in to the Wii. The forth channel is the Wii shoping channel which accesses the Wii network and allows you to download games from older Nintendo consoles using Wii points, the game downloaded will take up a Wii channel slot on the main menu. The fifth and sixth channels provide worldwide coverege of the news and weather. As well as these basic channels there are also channels that can be downloaded from the Wii shopping channel such as the internet channel. Some games also come with channel attachments like Wii Fit.
Reviews: The Wii reciecved the most favroable reviews of any of the next generation consoles when previewed. Currently the Wii has one seven awards for it's system but most of these awards are for it's hardware like the Wii channels. The creator of The Sims Will Write said that "The only next gen system I've seen is the Wii – the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement. But the Wii feels like a major jump – not that the graphics are more powerful, but that it hits a completely different demographic." The Wii has also been criticised for a lack of third party support, Free Radical Design stated that the Wii hardware lacks the power necessary to run the software they have scheduled for release on other seventh generation consoles.
Pros and Cons: To break down the Wii in to an easy to understand console i will lst the pros and cons that people have commented on.
Pros-The Wii is the most inuative next generation console due to it's motion controls, the worldwide success of Wii has shown game developers that it is not enough to release the same game with slightly better graphics every few years, the Wii is more physically demanding than other consoles and it appeals to a completely different demographic of people opening up the games market.
Cons-There is a lack of third party support for games with high quality graphics, the sound system used in the controllers is weaker than it should be, online connectivity is unintuitive so far and some developers failed to take the Wii seriously upon it's release producing some low quality release games.
Statistics: It is clear from the sales statistics that the problems of the Wii critics are not strongly supported by the consumers. The Wii now dominates the UK games market having 41.6% of console sales, in europe it has sold around 3 million console by the end of last year. In England the Wii was under shiped when it first arrived as it sold out in it's first day leading to high internet prices because there was still huge demand for the console. The Wii has currently sold over 20.13 million sales worldwide as of the end of december last year. As of september last year the Wii became the most popular of all next generation consoles according to the Financial Times.
Sunday, 20 April 2008
Case study feedback #2
Jamie - you have made a solid start (I read draft on Nintendo) however you need much more research than this for the deadline tomorrow.
Make sure you are checking BBC / The Guardian websites for related articles, stats and reflecting back to your case study.
cf
Make sure you are checking BBC / The Guardian websites for related articles, stats and reflecting back to your case study.
cf
New Media Technologies-Product Website
Nintendo has created a website to inform it's audience about it's new console and the technology it is compatible with. I will examine this website to see what it offers it's audience, i will evaluate the site on it's convergence, personalisation and interactivity.
1. Convergence-The site uses many different forms of media including television, radio and print. The site uses all these forms of media to educate people about there software, they use television because they post all the wii console adverts on the site so that the audience can see what there buying. They also have in depth analysis of there new games using podcasts or radio, this allows the consumer to absorb all the infomation before deciding whether they want to buy the product. Print is used to analyse the products on offer which helps people if they can't access the podcasts or adverts for some reason. I believe that the convergence of all these technologies has worked very well and the site is very useful because of this.
2. Personalisation-This is important because it is what ensures the audience who are looking for the product will continue to visit the site. They visit because the site gives them a feeling of control over what they look at, for instance the site provides links to all the popular games main site. The site gives the audience the choice of language which gives the audience the impresion that the site has been created to please everyone. The viewer has the choice of whether they want to read a breif outline of a game or if they want to read about it in depth. The podcasts on the site can make the audience feel like they are really involved in the game making procedure as they contain interviews and discussions between the game creaters.
3. Interactivity-The site is very interactive because it provides videos which show the different pieces of technology for the wii and how to use them. The site has a very simplistic design which makes it easy to find what your looking for. There are options at the bottom of the page that allow the viewer to contact Nintendo if they have any problems, there is also an option that allows the viewer to sign up to a weekly newsletter from Nintendo that will keep them up to date so that they don't have to keep visiting the website. Overall the site is very interactive but the website will allows be a pull media which will make it hard for the website to gather a new audience which means that Nintendo still need different forms of advertising.
1. Convergence-The site uses many different forms of media including television, radio and print. The site uses all these forms of media to educate people about there software, they use television because they post all the wii console adverts on the site so that the audience can see what there buying. They also have in depth analysis of there new games using podcasts or radio, this allows the consumer to absorb all the infomation before deciding whether they want to buy the product. Print is used to analyse the products on offer which helps people if they can't access the podcasts or adverts for some reason. I believe that the convergence of all these technologies has worked very well and the site is very useful because of this.
2. Personalisation-This is important because it is what ensures the audience who are looking for the product will continue to visit the site. They visit because the site gives them a feeling of control over what they look at, for instance the site provides links to all the popular games main site. The site gives the audience the choice of language which gives the audience the impresion that the site has been created to please everyone. The viewer has the choice of whether they want to read a breif outline of a game or if they want to read about it in depth. The podcasts on the site can make the audience feel like they are really involved in the game making procedure as they contain interviews and discussions between the game creaters.
3. Interactivity-The site is very interactive because it provides videos which show the different pieces of technology for the wii and how to use them. The site has a very simplistic design which makes it easy to find what your looking for. There are options at the bottom of the page that allow the viewer to contact Nintendo if they have any problems, there is also an option that allows the viewer to sign up to a weekly newsletter from Nintendo that will keep them up to date so that they don't have to keep visiting the website. Overall the site is very interactive but the website will allows be a pull media which will make it hard for the website to gather a new audience which means that Nintendo still need different forms of advertising.
New Media Technologies-Hypothesis
For my case study i have decided to investigate the introduction of the channel system for the wii. The channel system forms the core of the wii consoles menu and the pupose of it is to allow consumers greater interactivity with games and other forms of technology on offer such as the internet. I have decided to examine the effect that the channel system has had on the sales of the console and to see whether this system is leading towards a greater level of interactivity with the consumer. In order to investigate these points i will gather research from articles, reviews, product websites and statistics.
Thursday, 3 April 2008
Tuesday, 1 April 2008
Digital Democracy
1. Citizen journalism is when any ordinary citizen plays a part in gathering and analysing news. There have been citizen journalists for years because the idea to investigate what we are being told by the media has always been an issue. In the past people could only contribute to the news by writing small articles for newspapers or posting a letter to them, but with the rise of the internet and blogs the news process has become more personalised.
2. In her article Emily Bell talks about how everybody plays a role in the media and how the media has changed recently, for example the internet becoming an effective news communication system. The article examines the effects that new technologies have had on people as well as our society as a whole. Overall the article examines weather news is just for journalists anymore.
3. The googlezon video raises crucial issues about what will happen in the future if our obsesion with the internet continues. Among the issues the video raises there is the idea that the internet will become very competitive over customers and competition would increase leading to some sites being forced of the internet. One of the more frightning ideas presented was that the internet would soon know more about us than anybody else because it can see what you look at, this means that people would just become targets for advertisments. If people keep giving away personal information to the internet then it will gain the power to run our lives.
2. In her article Emily Bell talks about how everybody plays a role in the media and how the media has changed recently, for example the internet becoming an effective news communication system. The article examines the effects that new technologies have had on people as well as our society as a whole. Overall the article examines weather news is just for journalists anymore.
3. The googlezon video raises crucial issues about what will happen in the future if our obsesion with the internet continues. Among the issues the video raises there is the idea that the internet will become very competitive over customers and competition would increase leading to some sites being forced of the internet. One of the more frightning ideas presented was that the internet would soon know more about us than anybody else because it can see what you look at, this means that people would just become targets for advertisments. If people keep giving away personal information to the internet then it will gain the power to run our lives.
Wednesday, 26 March 2008
The age of permanant net revoloution
1. Endism is the belief that something of significant scope and duration is coming to an end, particuarly if it is something negative.
2. The media ecosystem is the term used to describe the relationship between weblogs and traditional journalism. It is seen as an ecosystem.
3. Narrowcasting is the dissemination of infomation (usually through television and radio) to a narrow audience rather than the general public as a whole.
4. The difference between the internet and the web is that the internet is a network of networks or a networking infrastructure. The web is the way of accesing the infomation stored on the internet.
5. A push medium is when the audience has the choice of whether to take it or leave it such as when something is being broadcast the audience can't choose whats on. A pull medium is when a form of media gets interest because the audience is pulled in by there own interest.
6. The positive aspect of blogging is that personal views and thoughts can be expressed to the rest of the world, blogging has provided the platform to do that. These are very useful for people who want to talk to people about big issues.
7. Photographs can now be shared with other people all over the world and this can lead to the discovery of some of the best pictures ever taken.
8. Now that television is almost a centuary old all the different genres have been explored and people are begining to get bored of what television has to offer. Also the quality of programming has declined in recent years and some people are distracted by new forms of media like the internet.
9. Microsoft is working on internet protocol tv with other internet partners like BT, the idea is to move tv on to the internet to catch the audience that is moving on. Other companies like Apple and Sony are rumored to be developing hardware that allows homeowners to download music and films.
2. The media ecosystem is the term used to describe the relationship between weblogs and traditional journalism. It is seen as an ecosystem.
3. Narrowcasting is the dissemination of infomation (usually through television and radio) to a narrow audience rather than the general public as a whole.
4. The difference between the internet and the web is that the internet is a network of networks or a networking infrastructure. The web is the way of accesing the infomation stored on the internet.
5. A push medium is when the audience has the choice of whether to take it or leave it such as when something is being broadcast the audience can't choose whats on. A pull medium is when a form of media gets interest because the audience is pulled in by there own interest.
6. The positive aspect of blogging is that personal views and thoughts can be expressed to the rest of the world, blogging has provided the platform to do that. These are very useful for people who want to talk to people about big issues.
7. Photographs can now be shared with other people all over the world and this can lead to the discovery of some of the best pictures ever taken.
8. Now that television is almost a centuary old all the different genres have been explored and people are begining to get bored of what television has to offer. Also the quality of programming has declined in recent years and some people are distracted by new forms of media like the internet.
9. Microsoft is working on internet protocol tv with other internet partners like BT, the idea is to move tv on to the internet to catch the audience that is moving on. Other companies like Apple and Sony are rumored to be developing hardware that allows homeowners to download music and films.
New Media Technologies
I have decided to research gaming and the subjects i will study are:
1. The history of personal gaming consoles
2. Violence in gaming
3. Video game controversy and ethical issues
4. Video game console competition in the present day
1. The history of personal gaming consoles
2. Violence in gaming
3. Video game controversy and ethical issues
4. Video game console competition in the present day
Thursday, 21 February 2008
Feedback #1
Well done Jamie - you have reflected on the research questions. What you need to do to improve is to read more online sources, reference them, find some relevant stats and quotations to back up your own research observations.
C/2
C/2
Tuesday, 12 February 2008
Digital technology and the film industry
1. Production
One of the increasingly important aspects of film is the special effects, this leads many hollywood producers to do the entire post-production of there films in britain even if it was filmed elsewhere. The reason for this is that Britain has become one of the best countries in the world for producing computer generated images. Most big films now have the option to film the shots on digital cameras which provide easier editing and better quality shots during cinema presentation. Most films chose not to shot on digital cameras because of distribution problems (see distribution). Over time the process of film making has become more creative because the directors now have the technology to create effects that can portray something that would have been imposible in the past.
2. Distribution
The distribution problem of digital camera is simply that most cinemas do not have the upgraded projectors that are needed to play these films. As the cinema industry has declined most cinemas have lost the ability to afford to update there projectors. While the film idustry may be better of upgrading to digital technology the main problem is deciding who pays for the improvments. Most films are now accesible over the internet and whilst this increases the popularity of broadband technology it also costs the film industry a lot of money. Digital technology has the ability to reduce the costs of distribution because it has no physical film prints and they cost around 1000 dollars each to produce which can quickly add up.
3. Exhibition
Lord Puttnam has said that in order for the film industry to survive it has to embrace new digital technology. He warned that if it did not it would face the same fate as the music industry that approached digital technology with a head in the sand attitude and has lost a lot of money because of it. As piracy can now be performed on the internet it is easier for the film industry to lose money and it is therefore important that producers make there films readily availible to the general public. The cinema expierience has changed because it is now so expensive to go to the cinema and they are still losing money which is costing us more. As it is now becoming cheaper to buy a DVD than see a movie it seems that the film industry has come under threat.
source: http://www.cass.city.ac.uk/media/stories/story_43_45816_36139.html
One of the increasingly important aspects of film is the special effects, this leads many hollywood producers to do the entire post-production of there films in britain even if it was filmed elsewhere. The reason for this is that Britain has become one of the best countries in the world for producing computer generated images. Most big films now have the option to film the shots on digital cameras which provide easier editing and better quality shots during cinema presentation. Most films chose not to shot on digital cameras because of distribution problems (see distribution). Over time the process of film making has become more creative because the directors now have the technology to create effects that can portray something that would have been imposible in the past.
2. Distribution
The distribution problem of digital camera is simply that most cinemas do not have the upgraded projectors that are needed to play these films. As the cinema industry has declined most cinemas have lost the ability to afford to update there projectors. While the film idustry may be better of upgrading to digital technology the main problem is deciding who pays for the improvments. Most films are now accesible over the internet and whilst this increases the popularity of broadband technology it also costs the film industry a lot of money. Digital technology has the ability to reduce the costs of distribution because it has no physical film prints and they cost around 1000 dollars each to produce which can quickly add up.
3. Exhibition
Lord Puttnam has said that in order for the film industry to survive it has to embrace new digital technology. He warned that if it did not it would face the same fate as the music industry that approached digital technology with a head in the sand attitude and has lost a lot of money because of it. As piracy can now be performed on the internet it is easier for the film industry to lose money and it is therefore important that producers make there films readily availible to the general public. The cinema expierience has changed because it is now so expensive to go to the cinema and they are still losing money which is costing us more. As it is now becoming cheaper to buy a DVD than see a movie it seems that the film industry has come under threat.
source: http://www.cass.city.ac.uk/media/stories/story_43_45816_36139.html
Wednesday, 9 January 2008
Moral panics and concerns with online technology
Second life was created to encourage people to lead there lifes online and give people the oppertunity to lead a life that they never achieved. However the site also has the power to encourage global communication and co-operation, because people can make friends with people on the site that in reality they would never get to meet. The major concern with online technology is that it can be used by people like pedophiles who use the internet to talk to children and the problem is that recently young people have been encouraged to give out more personal information. The website myspace is all about telling your friends everything about you but the page you make can be viewed by anybody. I found an article on the problem of pedophilia that you can view here.
More people join the online community everyday and it is having serious effects on the way that people interact. Now instead of talking to each other on the phone each day for a few minutes, people can now speak to each other on the internet for hours at a very low price. This means that buisnesses like post offices are starting to be closed down alot more because people no longer have any need to post letters. The increase in people talking over the internet is a cause for concern because now people are at risk of giving there personal information away over the internet for anyone to view, this can cause people to get scammed out of there money and is a serious problem. This problem just shows that in the digital age even the online community is still at risk of crime, but the law is powerless to catch these people online because even if you managed to remove them from the internet they would be able to just come back and start again.
More people join the online community everyday and it is having serious effects on the way that people interact. Now instead of talking to each other on the phone each day for a few minutes, people can now speak to each other on the internet for hours at a very low price. This means that buisnesses like post offices are starting to be closed down alot more because people no longer have any need to post letters. The increase in people talking over the internet is a cause for concern because now people are at risk of giving there personal information away over the internet for anyone to view, this can cause people to get scammed out of there money and is a serious problem. This problem just shows that in the digital age even the online community is still at risk of crime, but the law is powerless to catch these people online because even if you managed to remove them from the internet they would be able to just come back and start again.
Podcast
The podcast spoke about media terminology and described each piece of terminology. the podcast spoke about new media technologys and it's influences in daily life. the podcast made references to regulation and control, auidience and ownership. some of the termonology was:
convergians- this is about when companies merge together to make new media technologys.
digitality- this is a new way of encoding information.
hypertextuality- you can decide in what order you do things like watch a film and it is now out of the companies power to stop you.
virtuality- this covers the realism of things in the digital world.
convergians- this is about when companies merge together to make new media technologys.
digitality- this is a new way of encoding information.
hypertextuality- you can decide in what order you do things like watch a film and it is now out of the companies power to stop you.
virtuality- this covers the realism of things in the digital world.
Tuesday, 8 January 2008
What is the future for online technology
1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?
Chris de wolfe is the co-founder of myspace.com. he believes that they are laying the groundwork for the new social web which they believe is becoming more personal more portable and more collaborative. they think that as they become more portable they will have around half there future traffic coming from non-pc users.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
chad hurley is the CEO and co-founder of youtube. he says that his goal is to encourage new users by making the upload process as simple as making a phone call. he is a positive technology determinist as he believes that youtube and other websites are going to grow alot in the future.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
maurice levy believes that the biggest challenge facing advertising online is the need for creativity in an increasingly digital world. linear media is the old form of media that is quickly giving way to liquid media because it is more fluid and can change settings faster than linear media.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
Chris de wolfe is the co-founder of myspace.com. he believes that they are laying the groundwork for the new social web which they believe is becoming more personal more portable and more collaborative. they think that as they become more portable they will have around half there future traffic coming from non-pc users.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
chad hurley is the CEO and co-founder of youtube. he says that his goal is to encourage new users by making the upload process as simple as making a phone call. he is a positive technology determinist as he believes that youtube and other websites are going to grow alot in the future.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
maurice levy believes that the biggest challenge facing advertising online is the need for creativity in an increasingly digital world. linear media is the old form of media that is quickly giving way to liquid media because it is more fluid and can change settings faster than linear media.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
norvig draws parralels between edison and electricity and technology development by discussing that although edison could see that his invention had far reaching effects he could not predict where those effects would lead in the future. norvig believes that technology is the same and that we can't predict where it will lead us.
5. What are the issues for the developing world? How is this evidence of a 'digital divide'?
the problems for the developing world is the fact that the price of a computer in africa is more than the average person can earn which means that even though africa is now online it can't provide those services to most of the public. this supports the idea of a digital divide because these people who can't afford digital and information technologies will be looked down on by those who can afford it.
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