Nintendo has created a website to inform it's audience about it's new console and the technology it is compatible with. I will examine this website to see what it offers it's audience, i will evaluate the site on it's convergence, personalisation and interactivity.
1. Convergence-The site uses many different forms of media including television, radio and print. The site uses all these forms of media to educate people about there software, they use television because they post all the wii console adverts on the site so that the audience can see what there buying. They also have in depth analysis of there new games using podcasts or radio, this allows the consumer to absorb all the infomation before deciding whether they want to buy the product. Print is used to analyse the products on offer which helps people if they can't access the podcasts or adverts for some reason. I believe that the convergence of all these technologies has worked very well and the site is very useful because of this.
2. Personalisation-This is important because it is what ensures the audience who are looking for the product will continue to visit the site. They visit because the site gives them a feeling of control over what they look at, for instance the site provides links to all the popular games main site. The site gives the audience the choice of language which gives the audience the impresion that the site has been created to please everyone. The viewer has the choice of whether they want to read a breif outline of a game or if they want to read about it in depth. The podcasts on the site can make the audience feel like they are really involved in the game making procedure as they contain interviews and discussions between the game creaters.
3. Interactivity-The site is very interactive because it provides videos which show the different pieces of technology for the wii and how to use them. The site has a very simplistic design which makes it easy to find what your looking for. There are options at the bottom of the page that allow the viewer to contact Nintendo if they have any problems, there is also an option that allows the viewer to sign up to a weekly newsletter from Nintendo that will keep them up to date so that they don't have to keep visiting the website. Overall the site is very interactive but the website will allows be a pull media which will make it hard for the website to gather a new audience which means that Nintendo still need different forms of advertising.
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